Living Kitchen is a collective of chefs and holistic nutritionists that specialize in dietary consulting, meal plans, and nutrition programs.
A fresh take on a logo, website, and photography was needed for this project. In order to stand out in a competitive landscape, the identity needed to be relevant yet unrivaled. A classical typeface paired with modern graphic elements gives it an upscale look while the accent green is used to tie the system together. This marriage between tradition and modernity truly represents the company as a whole.
Minimalistic direction was used for the photography—this compliments the established brand while alluding to the product. Subtle graphic elements are implemented throughout the website to help connect with the brand yet keep focus on the photography. The goal was to appear accessible, inviting and sophisticated.
Studio Aubs & Mugg